Our Mission

The story behind creating this clothing brand originated from carrying racial identity within a predominantly white environment.  With that experience developed forms of anxiety, depression, and isolation behavior. Through fashion, an idea was developed that would connect racial identity in a format that also helped bring awareness and relief to everyday struggles. By creating fashionable designs that bring awareness to social issues, we hope to empower the voices and presence of people of color. This clothing concept redirected conversations back to social equity and accountability.

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UPROAR is a unique clothing brand that is committed to spreading awareness on underlying social factors as well as highlighting small businesses through our social media platform and through collaborative efforts. By wearing UPROAR apparel, one is able to embrace the need for change in their community and the world. Take the challenge to educate, explore, and develop broader perspectives when it comes to social injustice and inequity - Grow with us as we strive to create change for a better tomorrow

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Inclusiveness - we respect people, value diversity, and are committed to equality.

 

Participation - we value and recognize the contribution of volunteers within organizations and communities.

 

Quality - we strive for excellence through continuous improvement.

 

Openness - we are committed to a culture of teamwork and collaboration.